Strategy & funnel planning
Channels, audiences, offers and budgets planned around your sales process.
- Funnel strategy
- Budgets
Paid Advertising
Advertising that is planned, tracked and accountable.
Google, Meta and TikTok campaigns built on proper tracking, sent to pages designed to convert, and reported against real business results.
Includes
- Campaign strategy
- Google, Meta & TikTok
- Lead generation
- Retargeting
- Attribution & reporting
The problem
Why ad budgets get wasted.
Tracking is broken or missing
Platforms optimize for the wrong events, so spend drifts toward cheap, useless clicks.
Traffic lands on the homepage
Visitors arrive with a specific need and find a generic page.
Channels run in isolation
Search, social and retargeting each have their own agency and their own story.
Reports show clicks, not customers
Nobody can say which campaigns produced revenue.
What we provide.
Campaign management
Google, Meta and TikTok campaigns built, managed and optimized continuously.
- Meta
- TikTok
Creative
Ad copy, images and short-form video designed for each platform.
- Ad creative
- Video
Landing pages
Dedicated pages built for each campaign and tested for conversion.
- Landing pages
- Testing
Tracking & attribution
Conversion tracking, server-side events and attribution set up correctly.
- Pixels
- Server-side
- GA4
Reporting
Clear reports connecting spend to leads, sales and customer value.
- Dashboards
How campaigns run.
- 01
Audit
Accounts, tracking and past results reviewed.
- 02
Plan
Channels, audiences and creative strategy.
- 03
Launch
Tracking verified, campaigns live.
- 04
Optimize
Weekly tuning of bids, audiences and creative.
- 05
Report
Monthly results against business goals.
Advertising platforms.
Channels
Where ads run
- Google Ads
- Meta
- TikTok
- YouTube
Measurement
How results are tracked
- Google Analytics
- Tag Manager
- Server-side tracking
- CRM attribution
What joined-up paid media delivers.
Spend follows results
Budgets move to what produces customers.
Higher conversion rates
Landing pages matched to every campaign.
One view across channels
Search, social and retargeting managed together.
Honest reporting
Results tied to leads and revenue.
Works best together.
Related services that usually form part of the same plan.
Relevant work.
Examples shared on request
Detailed case studies are being prepared for publication. Ask us and we will walk you through relevant projects on a call.
Questions, answered.
What budget do we need?
It depends on your market and goals. We recommend a test budget that is large enough to learn from, and scale once results are proven.
Is ad spend included in your fee?
No. Ad spend is paid directly to the platforms; our management fee is separate and agreed in advance.
How soon will we see results?
Campaigns generate data from the first days, but it usually takes several weeks of optimization to reach stable performance.
Do we keep ownership of the ad accounts?
Yes. Accounts are set up in your name and you keep full access.
Make every advertising dollar accountable.
Share your goals and current campaigns. We will review what is working and what is not.