Brand strategy
Positioning, audience, personality and messaging defined before any design.
- Positioning
- Messaging
Branding
A brand people recognize and remember.
Strategy, naming support, logo, visual identity and guidelines designed to work everywhere the business appears.
Includes
- Brand strategy
- Logo design
- Visual identity
- Brand guidelines
- Corporate identity
The problem
Signs the brand is holding you back.
It looks smaller than the business is
The identity no longer reflects the quality or scale of the work.
Every channel looks different
Website, social, documents and ads all tell a slightly different story.
No clear positioning
It is hard to explain why a customer should choose you.
No rules to follow
Every new asset starts from zero because nothing is documented.
What we provide.
Logo design
A distinctive, flexible logo system that works from favicon to billboard.
- Logo
- Marks
Visual identity
Color, typography, imagery, iconography and layout principles.
- Color
- Type
- Imagery
Brand guidelines
A practical guide your team and suppliers can follow.
- Guidelines
Brand rollout
Website, social templates, documents, signage and packaging designed in the new identity.
- Templates
- Collateral
How a brand comes together.
- 01
Discover
Business, audience and competitors explored.
- 02
Define
Positioning and brand strategy agreed.
- 03
Design
Identity concepts developed and refined.
- 04
Document
Guidelines and assets delivered.
- 05
Roll out
Identity applied across every touchpoint.
Deliverables & formats.
Brand assets
What you receive
- Logo files (SVG, PNG, PDF)
- Color & type system
- Brand guidelines
Applications
Where it is used
- Website & UI
- Social templates
- Print & packaging
What a strong brand does.
Instant credibility
First impressions that match the quality of your work.
Consistency
One recognisable look across every channel.
Easier marketing
Clear messaging makes every campaign simpler.
Room to grow
A system that scales with new products and markets.
Works best together.
Related services that usually form part of the same plan.
Relevant work.
Examples shared on request
Detailed case studies are being prepared for publication. Ask us and we will walk you through relevant projects on a call.
Questions, answered.
Do you only design logos?
No. A logo is one part of an identity. We cover strategy, the full visual system and guidelines, and can apply it to your website and marketing.
Can you refresh our brand rather than replace it?
Yes. Many businesses need an evolution that keeps recognition while modernising the identity.
What files will we receive?
Master logo files in vector and web formats, color values, typography, templates and a guidelines document.
How long does branding take?
A focused identity project usually takes four to eight weeks, depending on scope and rounds of feedback.
Build a brand worth recognising.
Tell us about the business and where it is heading. We will outline the right branding scope.