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Analytics & Tracking

Measurement you can actually trust.

GA4, Tag Manager, server-side tracking and dashboards set up properly, so marketing and business decisions rest on reliable data.

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Includes

  • GA4 setup
  • Google Tag Manager
  • Server-side tracking
  • Consent mode
  • Dashboards & attribution

The problem

When the numbers do not add up.

  1. Platforms disagree

    Google, Meta and your CRM each report different results.

  2. Key conversions are not tracked

    Calls, forms or purchases are missing or counted twice.

  3. Consent and privacy gaps

    Tracking that ignores consent requirements in the UK and Europe.

  4. Reports nobody reads

    Dashboards full of metrics but no answers.

What we provide.

01

Tracking audit

A review of what is tracked, what is broken and what is missing.

  • Audit
02

GA4 & Tag Manager

Clean GA4 properties and GTM containers with documented events.

  • GA4
  • GTM
03

Conversion tracking

Forms, calls, bookings and purchases tracked across ads platforms.

  • Conversions
04

Server-side & consent

Server-side tagging and consent mode for accuracy and compliance.

  • Server-side
  • Consent mode
05

Dashboards

Reporting built around the questions the business actually asks.

  • Dashboards
  • Attribution

How we set up measurement.

  1. 01

    Audit

    Current tracking reviewed.

  2. 02

    Plan

    Measurement plan and events agreed.

  3. 03

    Implement

    Tags, events and consent configured.

  4. 04

    Verify

    Data validated against real transactions.

  5. 05

    Report

    Dashboards delivered and explained.

Measurement stack.

Google

Core analytics

  • Google Analytics
  • Tag Manager
  • Search Console

Beyond

Connected data

  • Meta Conversions API
  • TikTok Events API
  • CRM & offline conversions
  • Looker Studio dashboards

What trusted data enables.

  1. Confident decisions

    Budgets based on accurate results.

  2. Better ad performance

    Platforms optimize with complete data.

  3. Privacy-conscious

    Consent respected by design.

  4. Clear reporting

    Answers, not just metrics.

Works best together.

Related services that usually form part of the same plan.

Relevant work.

Examples shared on request

Detailed case studies are being prepared for publication. Ask us and we will walk you through relevant projects on a call.

Ask for examples

Questions, answered.

Do you set up GA4 from scratch?

Yes, or we audit and repair an existing setup, keeping historical data where possible.

What is server-side tracking?

Sending events through your own server before they reach analytics and ad platforms, which improves accuracy and control.

Do you handle cookie consent?

We implement consent mode and integrate with a consent management platform. Legal wording should be reviewed by your advisors.

Can you connect CRM data to ad platforms?

Yes, through offline conversion imports and integrations, so platforms learn from real sales.

Know what is really working.

Tell us which tools you use. We will review your tracking and reporting.

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