AI imagery
Lifestyle, product and conceptual images generated and retouched to brand standards.
- Imagery
- Retouching
AI Creative
AI speed, designer judgement.
AI-assisted imagery, concepts and ad variations, directed by people who understand brand, composition and what converts.
Includes
- AI imagery
- Ad creative variations
- Concept development
- Product visualization
- Campaign visuals
The problem
The creative bottleneck.
Ads need more variations than budgets allow
Testing requires many versions, traditional production delivers a few.
Concepts are hard to visualise early
Ideas are debated in words because mock-ups take too long.
Generic AI output
Unguided AI images look obviously artificial and off brand.
Unclear rules
Uncertainty about usage rights and where AI is appropriate.
What we provide.
Ad variations
Many on-brand variations of winning ads for testing across platforms.
- Variations
- Testing
Concept visualization
Fast visual exploration of campaign and product ideas before production.
- Moodboards
- Concepts
Product visualization
Products placed in scenes and settings without a full shoot.
- Scenes
Responsible use
Clear guidance on where AI fits, disclosure and usage considerations.
- Guidelines
How AI creative works.
- 01
Brief
Brand rules and objectives set.
- 02
Generate
Directed generation and selection.
- 03
Refine
Retouching and design by hand.
- 04
Deliver
Final assets in every format needed.
AI toolset.
We choose tools per project and keep a human in charge of the result.
Generation
Image and concept tools
- Image generation models
- Editing & upscaling
- AI systems
Finishing
Design and delivery
- Professional retouching
- Brand templates
- Ad formats
What AI creative adds.
More to test
Far more variations for the same budget.
Faster decisions
See ideas before committing to production.
On brand
Designer direction keeps quality consistent.
Clear boundaries
Guidance on responsible and appropriate use.
Works best together.
Related services that usually form part of the same plan.
Relevant work.
Examples shared on request
Detailed case studies are being prepared for publication. Ask us and we will walk you through relevant projects on a call.
Questions, answered.
Will AI images look fake?
Not when they are directed and finished properly. We select, retouch and combine outputs with real assets where needed.
Can AI replace our product photography?
For some uses, such as lifestyle scenes and ad variations. For accurate product detail, real photography is still usually best.
Who owns AI-generated images?
Rules differ by tool and jurisdiction. We explain the current position for each project and use tools with commercial terms.
Do you disclose AI use?
We advise on disclosure where platforms or regulations require it.
More creative, without lowering the bar.
Tell us what you need to produce. We will show where AI helps and where it does not.