Creative strategy
Hooks, formats and concepts planned around how people use TikTok.
- Hooks
- Concepts
TikTok Ads
Advertising that feels native to the feed.
Short-form creative made for TikTok, tested quickly and measured with proper event tracking.
Includes
- In-feed ads
- Spark Ads
- Creative production
- Audience testing
- Events API tracking
The problem
Why TikTok ads get skipped.
Repurposed TV-style ads
Polished ads from other channels feel out of place and get scrolled past.
Too few creative variations
TikTok burns through creative quickly.
Unclear tracking
Conversions are not measured, so campaigns cannot optimize.
No plan beyond the view
Attention is won, then lost on a page that does not follow through.
What we provide.
Video production
Native-style videos, UGC-style content and AI-assisted variations.
- UGC style
- Editing
Campaign management
In-feed and Spark Ads campaigns built, tested and optimized.
- In-feed
- Spark Ads
Tracking
TikTok Pixel and Events API configured for reliable data.
- Pixel
- Events API
Landing experience
Mobile-first pages that continue the story from the ad.
- Mobile pages
How TikTok campaigns work.
- 01
Plan
Audience, offer and creative angles.
- 02
Produce
A batch of short videos.
- 03
Test
Hooks and formats compared.
- 04
Scale
Winning angles expanded.
TikTok stack.
Platform
Where it runs
- TikTok Ads Manager
- Spark Ads
- TikTok Shop
Measurement
Tracking
- TikTok Pixel & Events API
- Google Analytics
What TikTok can add.
New audiences
Reach people other channels miss.
Creative that travels
Short-form assets reusable on Reels and Shorts.
Fast learning
Quick feedback on messages and offers.
Measured results
Proper tracking from day one.
Works best together.
Related services that usually form part of the same plan.
Relevant work.
Examples shared on request
Detailed case studies are being prepared for publication. Ask us and we will walk you through relevant projects on a call.
Questions, answered.
Is TikTok right for B2B?
Sometimes. It works best for businesses with a visual product or a broad audience. We will tell you honestly if another channel is a better fit.
Do we need to appear on camera?
Not necessarily. We can use creators, voiceover, product footage or AI-assisted formats.
What are Spark Ads?
Spark Ads promote organic posts from your account or a creator, keeping likes and comments attached.
How much creative do we need?
Expect to refresh creative every few weeks; we plan production so there is always something new to test.
Reach audiences where they scroll.
Tell us about your product. We will suggest creative angles for TikTok.