Account structure
Campaigns and ad groups organized around services, products and intent.
- Structure
Google Ads
Be there at the moment people search.
Search, Shopping, Performance Max and YouTube campaigns built around intent, measured with proper conversion tracking.
Includes
- Search campaigns
- Performance Max
- Google Shopping
- YouTube & Display
- Conversion tracking
The problem
Common Google Ads problems.
Paying for irrelevant searches
Broad targeting without negative keywords burns budget on the wrong queries.
Automation without the right signals
Smart bidding optimizes toward whatever is tracked, even if it is the wrong thing.
Shopping feeds with errors
Disapproved or poorly structured products never reach buyers.
Accounts nobody fully understands
Years of changes leave a structure that is hard to manage.
What we provide.
Search campaigns
Keyword strategy, match types, negatives and responsive ads.
- Keywords
- Negatives
Performance Max & Shopping
Product feeds, asset groups and audience signals set up properly.
- Merchant Center
- Feeds
YouTube & Display
Video and display campaigns for awareness and remarketing.
- YouTube
- Remarketing
Conversion tracking
Enhanced conversions, offline conversion imports and value-based bidding.
- Enhanced conversions
- Offline imports
How we manage Google Ads.
- 01
Audit
Account, tracking and search terms reviewed.
- 02
Rebuild
Structure and tracking fixed.
- 03
Optimize
Search terms, bids and assets tuned weekly.
- 04
Scale
Budget moved to proven campaigns.
Google stack.
Advertising
Campaign tools
- Google Ads
- Merchant Center
- YouTube
Measurement
Tracking
- Google Analytics
- Tag Manager
- Search Console
What well-run Google Ads bring.
High-intent traffic
Reach people actively looking for what you offer.
Less wasted spend
Negative keywords and tracking focus budget.
Smarter automation
Bidding optimizes toward real business value.
Clear structure
An account anyone on your team can understand.
Works best together.
Related services that usually form part of the same plan.
Relevant work.
Examples shared on request
Detailed case studies are being prepared for publication. Ask us and we will walk you through relevant projects on a call.
Questions, answered.
Should we use Performance Max?
It works well for many ecommerce and lead generation accounts when conversion tracking and signals are solid. We test it alongside Search rather than replacing everything at once.
Can you take over our existing account?
Yes. We start with an audit and keep the history, improving structure rather than starting from zero unless necessary.
Do you manage Google Shopping feeds?
Yes, including Merchant Center setup, feed optimization and fixing disapprovals.
How often will we get reports?
Monthly reporting with a live dashboard, plus direct contact whenever something important changes.
Capture demand that already exists.
Share your account or goals. We will show you where the opportunities are.