Discovery & specification
Requirements, user roles and workflows mapped and turned into a clear, prioritized scope.
- User stories
- Scope
Custom Development
When off-the-shelf stops fitting.
Web applications, SaaS products, booking systems and bespoke features, built around the way your business actually works.
Includes
- Web applications
- SaaS development
- Booking systems
- Custom features & plugins
- Legacy modernization
The problem
Signs you need custom software.
Workarounds everywhere
Spreadsheets and manual steps fill the gaps between tools that almost fit.
Paying for features you do not use
Several subscriptions, each covering part of the need, none covering it well.
A product idea with no platform
You have a service, marketplace or tool in mind that nothing on the market delivers.
Old software holding you back
A legacy system nobody can safely change, but the business still depends on it.
What we provide.
Product thinking and engineering from the first specification to a supported release.
Web applications
Secure, responsive applications with the logins, roles and workflows your users need.
- React
- PHP
- APIs
SaaS products
Multi-tenant products with subscriptions, onboarding and admin tooling.
- Billing
- Onboarding
Booking & scheduling systems
Availability, payments, reminders and calendar sync built around your service model.
- Payments
- Reminders
Custom plugins & features
Bespoke functionality added to WordPress, WooCommerce, Shopify and other platforms.
- Plugins
- Apps
Built in working increments.
We release working software early and often, so you see progress and can change direction before it is expensive.
- 01
Discover
Users, workflows and constraints mapped.
- 02
Specify
Scope, data model and architecture agreed.
- 03
Build
Developed in short cycles with regular demos.
- 04
Test
Automated and manual testing before each release.
- 05
Support
Monitoring, maintenance and the next round of features.
Engineering stack.
Chosen for maintainability as much as capability.
Application
Front end and back end
- React
- Next.js
- JavaScript
- PHP
Data & infrastructure
Where it runs
- Databases
- REST & GraphQL APIs
- Cloud hosting
- Cloudflare
Why build it properly.
Software that fits your process
No more bending the business around generic tools.
You own it
The code, the data and the roadmap belong to you.
Fewer subscriptions
One system replacing several partial ones.
Room to grow
Architecture designed for more users, data and features.
Works best together.
Related services that usually form part of the same plan.
Relevant work.
Examples shared on request
Detailed case studies are being prepared for publication. Ask us and we will walk you through relevant projects on a call.
Questions, answered.
How much does custom development cost?
It depends entirely on scope. After a short discovery we give a fixed price for a clearly defined first release, or a monthly budget for ongoing product development.
Do we own the code?
Yes. On full payment, the code and intellectual property for your custom work belong to you.
Can you work with our existing developers?
Yes. We can lead the project, join an existing team, or take over a codebase after a technical review.
What happens after launch?
We offer maintenance, monitoring and ongoing development so the software keeps improving.
Have something that needs building?
Describe the problem or the product. We will help shape the first version worth building.